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结论（第2页）

[16]OfficeofPopulation，dSurveys，DayVisitsiain19912，London：HMSO，1992.

[17]S.Davies，op.cit.，p.55.

[18]V.Cave，‘PreliminaryfindingsoftheEureka！

visitorsurvey’，ih，‘Eureka！

TheMuseumfor：visitororientationandbehaviour’，uatioyham：IreInstitute，1993，AppendixC.

[19]K.M.Reeves，‘Astudyoftheedualvalueaivenessoftredisforinfamilygroups’，uatioyham：IreInstitute，1993，p.16.

[20]S.Davies，op.cit.，p.54.

[21]OPCS，1992，op.cit.

[22]OPCS，1992，op.cit.

[23]EnglishTouristBoard，1993A，LoouristBoard，1994.

[24]M.Hanna，op.cit.，p.39.

[25]htvisituressuppliedbyYorkshireTouristBoard，Feb.1997.

[26]DerivedfrompostcodedatasuppliedbyTeiquest.Thepostcodesof20pertofvisitorswerereJulytoOctober1996.

[27]M.Hanna，op.cit.，p.43.

[28]M.Hanna，op.cit.，p.43.

[29]M.Hanna，op.cit.，p.43.

[30]T.SilberbergandG.D.Lord，loc.cit.

[31]T.SilberbergandG.D.Lord，loc.cit，p.2.

[32]V.Cave，loc.cit.

[33]IhNancyKolb，Director，PleaseTouchMuseum，5.11.91.

[34]J.SakerandG.Smith，‘Marketing’，aseriesoffourartiLeisureOpportunities，115-19，Sept.-Dec.1993.

[35]M.Hanna，op.cit.，p.45.

[36]P.Kotler，op.cit.，p.373.

[37]S.Freeman，‘gapromotion’，MuseumsJournal，March1997，pp.28-9.

[38]M.Hanna，op.cit.，p.45.

[39]ham，‘Digital—（thinkingwithers）’，unpublishedpaperin‘Hands-on…andpullingthemi1996MuseumsAssoHarrogate.